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Bruce Rosen

Bruce Rosen, 86, of Bloomfield Hills, Michigan, died on 07 December 2021.

The Funeral was held at IRA KAUFMAN CHAPEL on Sunday, 12 December 2021 at 12:00 PM .

Rabbi Aaron Bergman and Cantor Daniel Gross officiated.

Click to watch a video of the recorded service.

Interment at Adat Shalom Memorial Park.

Click for Directions for Cemetery


Bruce H. Rosen, 86, of Bloomfield Hills and Boca Raton, died December 7, 2021.He was born in Detroit in 1935 and earned a Bachelor of Business Degree from Wayne State University in 1957. As a young child, he worked weekends for his father, who owned a small business in the Eastern Market. Many years later, he expanded that business and became the Chairman of the Board of Supreme Distributors Company founded in 1946, one of the largest national distributors of brand-name health and beauty care products. In 1987, he established Sovereign Sales, Inc. a national distributor of fine fragrances and cosmetics.

Bruce’s belief in delegating authority allowed him to be involved in his two favorite passions – comedy and raising money for charitable causes. As a positive person, with a keen sense of humor, he became an owner in 1980 of Mark Ridley’s Comedy Castle. Arts, travel, music and dance were a passion of Bruce’s; however, by far, his greatest joy was sports. He was a season ticket holder for the Lions, Pistons and Red Wings and had subscriptions to numerous sporting publications.

Bruce and his wife, Rosalie, have made a lifelong commitment to bettering their community. Bruce received the Spirit of Detroit Award and was recognized by the Detroit Free Press as “Volunteer of the Week.” Bruce was a compassionate champion for Variety the Children’s Charity of Detroit. His impact was immeasurable. He can be credited with ensuring that the local chapter survived during tenuous times. His personal contributions and fund-raising efforts spanned over four decades. He was recognized by Variety International and was elected and served as one of their International Vice Presidents and Ambassador. He also received the Variety Golden Barker Award and a Presidential Citation. In 2017 Variety honored him with the prestigious Heart Award.

The Rosens established the Bruce H. and Rosalie N. Rosen Community Connect Program at Alzheimer’s Association – Greater Michigan Chapter, as well as the Bruce and Rosalie Rosen “Triple R” Program for Seniors Fund at JARC. Bruce and Rosalie were honored in 2011 by Detroit Public Television with the Stewardship Award. The Rosens supported, and continue to support, many other organizations including Adat Shalom Synagogue, Bar-Ilan University, Weizmann Institute of Science, Hebrew Free Loan, Jewish Federation of Metro Detroit, Wayne State University, Detroit Institute of Arts and served on the Board of Children’s Hospital Foundation.

He is survived by Rosalie, his devoted wife of 63 years. Cherished father of Julie (Marty) Wiener and Pamela Roberts. Proud grandfather of Daniel Wiener, Samantha (Jonathan) Rubin, Megan Roberts, and Jeffrey Roberts. Adoring great-grandfather of Hudson Rubin and Noa Rubin. Loving brother of Joyce (Jerry) Tauber. Dear brother-in-law of the late Sybil and the late Hy Ankerman, Annette and the late Morris Neuvirth, Idelle and the late Ernest Neuvirth, and the late Irene Ginn. Devoted son of the late Tillie and the late Aaron Rosen. Dear son-in-law of the late Helen and the late Emil Neuvirth. Also survived by numerous loving relatives and friends.

It is suggested that those who wish to further honor the memory of Bruce Rosen may do so by making a contribution to:

Variety The Childrens Charity
Tillie and Aaron Rosen Fund
600 S. Adams Suite 230
Birmingham, MI 48009
Click to Visit Charity Website