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Fred Yaffe

Fred Yaffe, 86, of Bloomfield Hills, Michigan, died on 14 April 2019.

The Funeral was held at IRA KAUFMAN CHAPEL on Tuesday, 16 April 2019 at 10:00 AM .

Rabbi Megan Brudney officiated.

Click to watch a video of the recorded service.

Interment at Beth El Memorial Park.

Click for Directions for Cemetery

Family members include:
Beloved husband of 48 years of Katherine Yaffe; Cherished father of James (Jane Ross) Yaffe; Loving Grandpa Fred of India Yaffe and Jonathan Yaffe; Brother of the late Theodore Yaffe; Brother-in-law of Thomas Fitzpatrick, John Fitzpatrick and Lorraine Fitzpatrick; Uncle of Thomas Fitzpatrick Jr., Kimberly (Michael) Crimado, Kelly Fitzpatrick, and John and Ron Fitzpatrick.

The family will gather immediately following the burial at Franklin Hills Country Club, 31675 Inkster Rd, Franklin, MI 48025 through the afternoon.

The Detroit Advertising community lost one of its most influential trailblazers, a man who was an integral industry leader over the last 60 years. Adcraft Hall of Famer Fred Yaffe passed away peacefully after a long battle with illness on Sunday, April 14.

There has been an agency with Fred Yaffe's name on it in the Detroit Ad Community since 1959. He has helped some of the biggest brands locally and nationally reach their business goals and achieve success. Fred was there in the early years of Little Caesar's Pizza, coining the iconic phrase "Pizza, Pizza." He worked with many of Detroit top brands including Perry Drug Stores, Art Van, Faygo, ABC Warehouse and countless others. For his clients, Fred believed that helping them succeed went beyond just their marketing. He became immersed in their business and looked for ways to make their business better - whether it was a marketing solution, a business solution or something completely out of the box.

Fred Yaffe was an industry leader who helped the Detroit ad industry become what it is today. But he was entrepreneur beyond running his own agencies, investing in everything from quick service restaurants to elevator jack hole drilling.

Fred leaves behind a legacy of hundreds of lives and careers in the advertising community who were influenced by his guiding hand. For him, it was always about the people. Over the years, he became close friends with not just his clients but with many dignitaries, athletes, entertainers and business and industry leaders.

Fred always sought perfection - for his clients, for his friends, for himself and from all of us. He knew perfection was rarely attainable but believed that was no reason not to try. He would push you to be your best and to make sure you believed in what you were doing. More importantly he cared. It is that part of him that will be missed above all. It is as much his legacy as the indelible footprints he left in his wake.

Robert Frost once said, "I may return if dissatisfied with what I learn from having died." It would not surprise those who knew Fred Yaffe, if he was to do just that.

It is suggested that those who wish to further honor the memory of Fred Yaffe may do so by making a contribution to:

Capuchin Soup Kitchen
1820 Mount Elliot St
Detroit, Mi 48207
Click to Visit Charity Website

Beaumont Health Foundation
P.O. Box 5802
Troy, MI 48007-9627
The family asks that gifts be directed to the "Transplant Center and Patient Support" fund designation.
Click to Visit Charity Website

A Charity of one's choice